Who Get’s the Blame?
"Who gets the blame when the Customer beats you up over price?" With so much disruption occurring in your Customers' world, are your "Strategy Teams" (Strategy, Product, Brand, M&A) and "Execution Teams" (Marketing, Bus Dev, Sales, Account Mgt.) working to understand market changes... then update, differentiate, and define the value for your solution/offering? Sales can't do it alone. Ride the tide, don't swim against it.
Managing Life Science Customer Relationships in Uncertain Times
Uncertain times require new ways of thinking about, anticipating, and responding to customer needs.
Technology-Related Disruptions, The Technology Ecosystem in Atlanta and More
Ben Cagle joins “Alpharetta Tech Talk” to discuss his work in assisting companies with technology-related disruption, the technology ecosystem
Selling to a Customer Who is in Crisis Mode
As a part of their 2020 Virtual Workshop Series, Ben shares with Tech Alpharetta a behind the scenes look and practical sales tips for effectively reaching out to senior execs when their company is operating in crisis mode.
GNFCC North Fulton Economic Recovery Forum: Sales, Marketing, and Promotion
It all begins with an idea.
